neil kaufman is the direct or of the benefit exchange authority which is overseeing the programm in the district. man, that has never been such a loaded question as that rightast now with the health insurance exchanges, what you need to know. and we were talking before andnd this whole word exchange, pleas break that down for me. what does that really mean? an here in the district we called d.c. health link.t if you go to d.c. health link.com, you will see that we're open forse business. >> in fact, i just checked in with my it folks, and we were supposed to open at 8:00 in the morning. we actually turned the switch on earlier and we already have 70 customers.stoms. >> really. >> thank you so much to folksto who are already our customers. >> so when you go to d.c. healte link, you are going to find fi different plans, and you then yo need too figure out which one works for me. >> what is the headline as far as you what need to be armed in going intoar the marketplace if you will? >> so d.c. health link.com is the web address, and for small businesses who come to us, they will see that w